Pulp Packaging
Sustainable headphone packaging for Meze Audio
- Client
- Meze Audio
- Role
- Product Design, Packaging Design
Brief.
"A box with no rules. Cost-efficient. Eco-smart. Sized just right for logistics."
That was the challenge for the 105 & 109 headphone boxes — simple, but not easy. The twist? Each headphone pair comes tucked inside a distinctive leather pouch (see it here),
So - the box wasn't just for the headphones, but for their pouch.
It all began with the headphones. Both the 105 and 109 share the same headband shape — a detail too good not to use.
The packaging at that point was a standard magnetic flap box. Similar with the one bellow. Inside, a foam cut-out locks the leather pouch in place, keeping it steady through shipping.
So, what next.
Rethink the box from the inside out — less material, smarter form.
Pulp packaging
Form, function, philosophy
The headband shape set the tone. Shared by both the 105 and 109, it felt like the right place to begin. That curve grew into a symbol: a sound wave, simple and pure.
But also a ripple on still water, carrying Meze's philosophy — The Fine Art of Now.
Clear, minimal, and quietly expressive.
Sculpted for Purpose
Elegance and function came from the form itself. With a sculptural shape, we found a smart and graceful way to eliminate foam entirely. The box's silhouette embraces the pouch, holding it securely in place during transport.
Material: celulose pulp
Size: 200x200x100mm
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