Open letter

I'm an industrial designer myself. But before anything else, I'm someone who touches, uses, and plays with objects every single day. That's where it all begins, really.

I'm Serban.

This letter exists to share how I feel about design: simply and honestly.

Here's the short version: design is a way of living.

And honestly, I think it's one of the best ways to live.

Because once you start seeing the world through design, things shift. Corners get softer. Colors get brighter. The ordinary starts to sparkle a little. You begin to notice how things work — and why they matter.

Most people say design is about how something looks. But that's just the surface.

Design is how something interacts with you, how it fits in your hand, how it makes you react, how it quietly makes your life a bit easier. It's that subtle connection between you and the world around you.

In the end, design is a process. A big, beautiful, ongoing process.

And industrial design? It takes that magic and gives it shape. And texture. And material and finish. Literally. It's three-dimensional thinking.

You imagine something, you build it, and then suddenly you're holding your idea in your hands. That first moment, when thought becomes form, it's pure joy.

Human interaction; that's the core of it. You design for someone.

Think about how many objects you touch in a day. How many products surround you right now. At least twenty? Fifty?

That's why design matters. It shapes life in ways we barely notice.

So, this letter it's here to say that design, for me, isn't just work.

It's just how I live.